About

About Me

Portrait of Alex

My interest in this field began in a sport psychology class during my first year of college. Everything we covered (imagery, self-talk, pre-performance routines) was something I could see in my own game, in teammates, and in professionals I watched. I got hooked, testing these skills and tools on myself long before I used them with a client. It’s also the one part of athletics I can keep doing for the rest of my life, whatever my body allows.

No single moment shaped how I coach. My style keeps evolving. What stays constant is that coaching should be a two-way street: clients get real autonomy in building their own mental performance plan, not a script handed to them. I lead with honesty and expect the same back. My style is even-keeled, supportive, and steady rather than high-energy hype. I’m also not just coaching for the scoreboard. The goal is a well-rounded athlete who can carry these same skills into school, relationships, and whatever comes next.

I spent the last four years in England completing my BSc and MSc, playing semi-professional soccer in the UK along the way. I still play semi-pro soccer in the US today while I decide whether to keep pushing toward the professional game or settle into a more typical schedule. While soccer has been my main sport, I still enjoy playing tennis, golf, and anything else competitive. I’m interested in the mental side of all sports, not only the one I play the most.

My time abroad presented challenges. I played under a coach with whom I often disagreed and took on a role that did not fully suit me. A long-term injury sidelined me for the final six months of my last season overseas, testing my patience, discipline, and mindset beyond what training alone could provide. I also experienced the loss of a family member as a teenager, which reinforced that adversity extends beyond the field. These experiences aren’t unique; every athlete faces difficulties both in and out of sport. That is why this work matters to me. I have relied on these same skills personally, not just as a coach.

  • MSc, Sport and Exercise Psychology at Loughborough University
  • BSc, Sport and Exercise Science at York St John University
  • Working toward CMPC certification through the Association for Applied Sport Psychology (AASP); currently seeking an approved mentor to begin the required mentorship hours
  • Based in Napa, California, working with athletes, clubs, and facilities across the North Bay

A few frames from the playing side

With coaches after a tournament
Match action from a night game
Dribbling the ball during a match

A note on my title and credentials

I work under the title Mental Performance Coach. This is deliberate. It's a coaching relationship, not a clinical or licensed psychological service, and I'm not a licensed psychologist or therapist. If something you're dealing with calls for licensed mental health care, I'll help you find the right referral.

I'm working toward the Certified Mental Performance Consultant® (CMPC) credential through the Association for Applied Sport Psychology (AASP), which requires supervised mentorship hours with an AASP-approved mentor. I'm currently in the process of securing that mentor, and I'm upfront with every client about exactly where I stand in that process.

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