Mental Performance Coaching

Confidence, focus, and composure are trainable skills.

AEH Performance Coaching helps athletes, students, and performers build the mental game that lets their physical and technical preparation actually show up when it counts, in competition, in exams, and under pressure.

Athlete competing in a match

The basics

What is mental performance coaching?

Think of it as strength and conditioning for the brain. We build a mental toolbox so an athlete can handle whatever adversity or pressure they're facing, the same way conditioning builds the physical capacity to handle a season.

Not just for when things go wrong

A common surprise: this work isn't only for athletes in a slump. Mental skills can always be trained. The best performers show up for this work even when they're already playing at their best.

A core mental skill

Control the controllables.

Things you can control

Yourself: your effort, your attitude, your mindset, and the perspective you choose to bring.

Things you can't control

Everything else: the refs, the outcome, what other people think, and what tomorrow brings.

How the work holds together

Stay true…

T

Trust the process

Trust

Trust yourself, the plan, and the work it takes to get there.

R

Rooted in your values

Rooted

Your values and beliefs are the foundation everything else stands on.

U

Understand yourself and others

Understand

Know your own patterns under pressure, and read the people around you.

E

Effort over excuses

Effort

Show up and do the work, especially on the days you don't feel like it.

About the coach

Portrait of Alex
  • MSc, Sport & Exercise Psychology — Loughborough University
  • BSc, Sport & Exercise Science — York St John University
  • Working toward CMPC certification through AASP
  • Semi-professional soccer player, in the UK and now the US
  • Based in Napa, CA
Read my full story

Who this is for

One approach, built for anyone whose performance depends on their head as much as their skill.

Youth & adolescent athletes

One-on-one coaching for competitive and travel-level athletes ages 14 and up, across any sport. Younger athletes build the same foundation through group workshops.

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Organizations & facilities

Team-wide mental skills programming and staff workshops for youth sports organizations and training facilities.

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College students & professionals

Now working with college athletes and students in a performance-coaching capacity. Coming soon: professionals in law, medicine, sales, and business.

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Currently accepting new individual and club clients.

Sessions are available in person in the Napa and North Bay area, with virtual options for the right fit.

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